Background

The participation of women in economic activities is an important part of financial security and general community development; however, there are many homemaker women who belong to underprivileged sections of society and still struggle to find ways to become financially secure. World Bank: Improving Women’s Access to Credit in India. The lack of financial literacy, inability to get access to formal financial products such as banks or investments, and lack of understanding related to entrepreneurship make it difficult for women to make appropriate financial decisions and opportunities for earning their own income RBI: Financial Literacy and Inclusion Survey.

This problem is not limited only to the lack of financial resources. Women might not be able to use their finances properly due to a lack of understanding of how savings work, how investments work, and how to become a successful entrepreneur NITI Aayog: Accelerating Women’s Access to Finance.

Thus, DEED intends to address the gap in knowledge and resource access in a multi-pronged manner for effective impact on-ground, so that every home-maker would believe that she is in all regards a capable entrepreneur.